This week, we delve into a cornerstone of effective leadership: trust. What is trust, why is trust relevant, and how do you build trust? Let’s dive into it!
What is Trust
At its core, trust is the confident reliance on the character, integrity, and competence of another person. In a leadership context, it’s the belief that your team, colleagues, and stakeholders have your best interests at heart and will act with competence and honesty. It’s a psychological safety net that allows for vulnerability and collaboration.
Why Trust Matters
Trust is not a soft skill; it’s a strategic advantage. High-trust environments foster stronger communication, increased innovation, and greater team cohesion. When people trust their leaders, they are more likely to be engaged, take risks, and commit to shared goals. Conversely, a lack of trust breeds suspicion, hinders productivity, and can lead to high turnover. Ultimately, trust directly impacts the bottom line and the overall success of an organization.

Five Keys to Building Trust
Building trust is an ongoing process that requires consistent effort. These are key actions:
- Be Transparent: Communicate openly and honestly.
- Act with Integrity: Ensure your actions align with your words and values.
- Show Empathy: Understand and acknowledge the perspectives of others.
- Be Reliable: Follow through on commitments and deliver on expectations.
- Empower Others: Delegate effectively and show confidence in your team’s abilities. Trust others, and they will trust you.
Wrapping Up
Building trust is simple to understand but not always simple to apply. Start by identifying what you’re doing well and keep doing that. Then, identify one area you’d like to improve and make a conscientious effort to improve in that area. Include it in your pre-week planning. Be transparent, act with integrity, show empathy, be reliable, and empower others! That’s becoming your best!

“Building trust is a process. Trust results from consistent and predictable interaction over time.” — Barbara M White
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